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Thursday it also announced new partnerships with 13 smaller companies such as Discovery Communications Inc., National Geographic and SnagFilms LLC. Advertising revenue will be shared with the content providers. The news came on the same day Mountain View-based Google said it earned $1.42 billion, or $4.49 per share, in the first quarter, up 9 percent from a year ago. Google bought YouTube for $1.76 billion in late 2006 but it hasn't emerged as a major marketing vehicle and the company does not disclose its revenue figures. Analysts have estimated its revenue in 2008 at around $200 million. On Thursday, YouTube spokesman Chris Dale simply said a recent analyst estimate that said the site lost $500 million a year was "factually incorrect" and said its performance was better. As a way to bolster its ad revenue, YouTube also announced it is launching Google TV Ads Online, which will help advertisers target viewers of online content with video ads. Single video ads are planned to be inserted in scheduled breaks in shows and movies, Rajaraman said. Sometimes the ads will be sold by Google and sometimes by the content providers.











